My Selling Philosophy


The home-selling process can be complex and stressful if not managed properly. While each transaction is different, every homeowner usually wants the same thing - the best possible price with the least amount of hassle. Rick & Sandee are committed to assisting homeowners through the home entire selling process, using well proven marketing tools to deliver the highest possible price in the time frame our clients desire.


Preparing a home properly prior to going on the market is critical to the needs of our clients. Preparation allows us to determine, with the Sellers, what needs to be done and how the property should look compared to competing homes for sale. To this end we prepare a detailed list along with a time-line for our sellers that helps ensure success.

Evaluate the home to determine “As is” versus “Updated/Repaired” property value
Professional staging consultation
Complete all listing and disclosure documents
Secure competitive pricing from preferred vendors for any work agreed upon
Project manage agreed-upon repairs, upgrades, and inspections to get your home ready for sale
Professional, high-end digital photography
Professional quality videos
Design a magazine quality brochure/fact sheet
Design and execute a customized advertising campaign to include online marketing
Eblasts to KW agents, the brokerage community, and to our personal network
Professional copywriting for all marketing and ads
Conduct public weekend open houses to expose to the largest audience possible
Custom website specifcally for your property (e.g.,
Post on all major real estate sites
Mail campaign to include just listed cards
Listing syndication out to over 40 online marketing resources

Pre-Listing Preparation


Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get the best price for your home, the process includes knowing what cost-effective or no-cost improvements to make in order to get the best return, recommending and overseeing the right vendors, preparing the disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow. Not just anybody can master all of these tasks. Sellers need a great Realtor.

To ease your burden, we have shifted much of the work relating to home improvement, marketing, negotiation, and escrow to our Team of experienced Professionals. Our team of specialists; Transaction Coordinator, Licensed Contractors, Handymen, Photographers, Copywriters, Attorneys, Interior Designers, even a dedicated online and social media marketing specialist, are all devoted exclusively to assisting you through each step of the home-selling process.

It’s unlikely that other agents, no matter how good, can match our depth of resources or combined expertise.

Work With Rick

Rick has decades of experience and is involved on the Local, State, and National Levels of Organized Real Estate. This commitment gives him additional expertise and information that other Agents typically do not have. Contact Rick today.

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